纺织企业专题片之一：招商专题片解说词

　　画面：清宫镜头滚动字幕：清顺治年间，江淮董鄂妃奉诏入宫，因水土不服，思念故乡彻夜难眠……为讨美人欢心，宫中觅得江南金华府大潮村“吴裁缝”缝制之锦绣罗衾，果然博得美人凤颜大悦男太监，万岁有旨 赏大潮村吴裁缝黄金万两良地千倾画面：员工步入工厂、老板在思考、流水线在运转……上海千羽被服有限公司是吴家后人吴章潭所创办的一家集专业设计、生产、销售被服、床单、枕套、被套等床上用品的现代化家纺企业。在市场竞争异常激烈的国内家纺行业，“千羽”被服正以其过硬的产品质量、典雅时尚的设计风格、平民化的价格优势俨然成了业内的一匹“黑马”。
　　画面：老板在思考、产品展示、团队讨论、电脑绣花、设计人员在设计、与客户沟通、大量样品展示……经过十余年的发展，“千羽”便以其低调的华丽，实现了优雅的转身。如今，在东阳的公司生产基地，占地 30000 多平方米，建筑面积16000 平方米的现代化标准厂房已经矗立在大潮工业园区。车间里的生产线使用的都是采用韩国、日本工艺技术的国内一流家纺设备。其旗下“千羽”牌豪华套件、婚庆系列、巴黎情系列、单件组合系列、儿童系列、夏令用品系列、床垫系列、被子系列、枕芯系列、床盖系列等300多个品种的床饰用品先后获得“地方名牌产品”、“中国著名品牌”、“中国驰名商标”等殊荣。
　　画面：老板在思考、团队会议、手工绣特写、设计人员在设计、电脑机绣、表彰大会、车间工人在生产……“只有构建一流的团队，才能打造出一流的产品”，吴章潭对此深信不疑，在“千羽”，不仅拥有一个年轻、高效、实干、创新的管理与设计班子，而且拥有一支既熟悉传统绣花技艺又掌握现代化织造技术的员工队伍。在这个团队中，人人都在一个感恩的氛围中积极地挥洒着自己的豪情与智慧，以吴章潭为首的一班人，无时不刻都在思索、探求和寻找着一个能使企业英姿勃发，昂首步入现代社会的契机。
　　画面：狮子、大门、客户参观样品、与客户签约……吴章潭和他的团队在学习、了解了国内外日用品企业先进的销售模式后，果断的引进联锁加盟的模式，在全国大中城市设立专卖店、进入省会城市二级商场设立专柜，这一招果然让公司的生产、销售形成了良性循环。 现在，公司在全国 29 个省、市、自治区设立了20多家省级总代理、 200 多家专卖店及商场专柜，公司还在沈阳、北京、杭州等一线城市设立了办事处。通过自营进出口业务，公司产品也飘洋过海，远销到法国、西班牙、埃及、韩国、越南等国家和台湾、香港地区。（插入3D销售网络图）
　　画面：带有公司标志的厂房、机器在运转、工人在生产、机器特写、厂房、样品、床品的特写、睡美人、温馨的家庭……品牌意识不断的在吴章潭的脑海中放大。通过与专业机构合作，公司注册了“千羽”商标，并导入了CI，强化了“千羽”VI识别系统。
　　在现代生活中，人们对床上用品的需求不仅仅局限于保暖或舒适，对面料的选择、颜色的搭配、图案的布置、做工的精细都有了更高的要求，消费者的消费诉求已经上升到了美学的高度，床上用品也正在演绎成床上饰品。为了满足消费者日益提高的消费需求，公司投入巨资与意大利、法国的著名设计机构及国内的著名设计公司合作，紧跟国际时尚，为“千羽”品牌系列产品进行量身设计、打样。同时，公司还组建了自己的设计团队，跟踪市场行情，作出快速反应。使“千羽”床饰的品牌形象得到了进一步提升，产品也赢得了更多消费者的青睐。
　　画面：3D公司标志特写、各种证书、牌匾、小姐走台秀、集体婚礼、代理商培训……“拥有千羽，拥有幸福”是千羽公司奉为圭臬的经营理念，也是建立在公司与合作者共赢互利基础上预期。近年来，公司与中央电视台等媒体合作，通过各种公益活动提升品牌形象，成为央视“上榜品牌”、2004年“环球洲际小姐中国选拔赛”指定用品、2008杭州“百对民工集体婚礼”赞助商……企业发展了，回报社会也是企业义不容辞的责任，“5.12”地震后，千羽公司在第一时间就捐出了价值十多万元的被服，并成为“金华市红十字会指定产品”。
　　公司以信任客户和取信于客户为己任，在销售模式上为合作者“统一形象、统一服务、统一培训、统一管理”。努力为合作者广开财富之门。
　　画面：高楼、立交桥、飞机……展望未来，随着公司已进入高速发展期，《国家纺织产业振兴计划》的出台，无疑给了吴章潭和他的“千羽”团队更大的信心，他们将用两个“三年计划”，每年以50%的速度增长，把“千羽”打造成为国内家纺行业一线品牌。

纺织企业专题片解说词之二：中国纺织出版社周年庆解说词

 Five years on the road we

China is the world's first production of one of the countries ** goods , China ** industrial development is a passion of history, China 's growth path ** Press is a record , passing the new China trade grew larger ** from weak to strong excel through the road !
As a ** people, we witnessed the ** industry as the Republic of basic industries , from clothing world powers to gradually ** historical journey , we have witnessed the growth of new China ** industry made ​​great contributions.
China first ** publication, the first Chinese translation of writings ** , ** China's first domestic books, China's first textbook ** Apparel higher , with the first issue of the amount of fashion magazines , the first batch of national and ministerial -level Book Award , the world's first silk scroll, China ** publisher , with diligence and wisdom to achieve a breakthrough in one after another , creating an another achievement. In this first of many , China ** Press also achieved a 50-year span !
This road , there are always some people can not forget the name , become an industry collective memory .
50 years ago, ** Ministry of Industry Planning Division has compiled a small office , this is the place to start budding publishers , where ** Ministry of Industry founded the first publication " China ** " , Premier Zhou Enlai personally wrote the title for this publication .
Perhaps they never imagined that a just a few people at a small compilation in the future will develop into a country with hundreds of people a publishing house . Nor do they ever thought of publishing the resulting business development throughout the country , to the world , China has always been to promote the development of the industry ** !
This road , there are always some unforgettable moments , dedicated to faith passed .
April 1953 , which is the Chinese ** an important moment in history , ** Industry Press formally established . Shortly after the founding of New China because at that time , China began a large-scale economic construction , just four years , more than 200 million ** industrial cotton spindles built a new plant , close to the original construction of the national capital more than 70 years combined.
Built at the beginning of ** Industry Press only 15 people, and they quickly integrated into the burning passion that era , there is no system in the country ** theoretical research and book cases, fully translated and published a large number of works of Soviet industry ** .
In 1958, the publishing house to translate the book mainly from the developed to the domestic works mainly, but also offer a " China ** " " ** Bulletin " and " ** workers " three publications , which became three publications era badge, deeply embedded in the ** human emotion and memory.
This is a road of healthy development , there had been countless memories vibrant history flashback .
Once, ** industry has also experienced a phoenix from the ashes , gradually from a traditional planned economy into a market economy, state-owned industries under the private economy as the main industry , changes in the industry allows us to see market forces , will also be publishing early to market.
Publishing recovery system decades, people with intense feelings Press ** to adapt industrial production, scientific research , teaching and other fronts needs of the 585 kinds of books , reprints 290 kinds , including access to all kinds of outstanding awards 38 kinds of books .